The Essentials by LOMA Max Shine SHAMPOO is a warm, woodsy wash that builds a soft, easy lather for a smooth-to-the-touch finish. The silicone-free formula features organic aloe vera gel for flexible slip, creatine for a sleek feel, and coconut oil to soften through the lengths. Rinse clean, then follow with Max Shine CONDITIONER.
Features & Benefits:
Color-safe
Vegan
Free from silicones, parabens, soy, sulfates, and phthalates
Warm Woodsy Scent
Frizz control, no weight
High-gloss, reflective finish
Clean, dense lather
Wet hair.
Remove excess water.
Work 1–2 pumps into the scalp.
Add a little water to amplify lather.
Massage slowly from roots to ends.
Pause.
Rinse thoroughly.
Follow with Max Shine CONDITIONER.
KEY INGREDIENTS:
Organic Aloe Vera — hydrates scalp + strands; light slip.
Creatine — smoother feel and a glossy finish.
Coconut Oil — nourishes, softens, helps calm frizz.