This 100% vegan next-generation super-charged detoxifier is the ultimate rehab for color-treated hair. Special ingredients, including baking soda and Vitamins C and E, very gently cleanse and deodorize hair while removing dulling build-up, but without stripping color. Leaves hair feeling amazingly clean, soft, touchable and weightless, unlike any clarifying shampoo you've ever used and all without the use of sulfates, salts or gluten. Unleash your shiniest, most vibrant color ever.

Features & Benefits:
Sulfate-free, Salt-free
Gluten-free, Paraben-free
Phthalate-free, PABA-free
Carcinogen-free, MEA & DEA-free
Biodegradable formulas
Recyclable packaging wherever possible
100% vegan
Never tested on animals
Keratin-free

Apply small amount to wet hair, massage into scalp.  
Leave on for 2 minutes.  
Rinse well.
Use as often as  desired, and before chemical services.

Aqua (Water) (Eau), Cocamide DEA, Sodium C14-16 Olefin Sulfonate, Sodium Laureth Sulfate, Glycerin, Cocamidopropyl Betaine, Phenoxyethanol, PEG-150 Distearate, Citric Acid, Tetrasodium EDTA, Disodium EDTA, Molasses Extract, Sodium Bicarbonate, Hydrolyzed Quinoa, Pentasodium Pentetate, Hydrolyzed Barley Protein, Hydrolyzed Soy Protein, Parfum (Fragrance), Benzyl Salicylate, Linalool, Methylparaben, Propylparaben, Caramel

What Makes Color Fade?

All hair color fades with time due to shampooing with harsh surfactants, heat styling, and environmental factors such as exposure to UVA/UVB rays.  All of these factors lessen the pigments deposited in the hair, thus causing fadeage and damaging hair. 
ColorProof utilizes extraordinary next generation sulfate-free, salt-free surfactants to super gently cleanse hair without stripping color along with a variety of other key ingredients to deliver unsurpassed color and heat protection, and incredibly shiny, vibrant, healthy hair.