Aluram purple shampoo banishes brass and boosts brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights and color. Rosehip and Biotin replenish nutrients, adding shine and strength.

Features & Benefits:
Silicone-free formula brightens & enhances blondes without drying
Can be used after coloring services, or perfect for use at home to keep brassy tones away
Adds radiance and strength

Apply a generous amount through wet hair.
Let sit for 2 to 5 minutes.
Rinse and follow with Aluram Conditioner.

KEY INGREDIENTS:
Rosehip
Biotin

Cocos Nucifera (Coconut) Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, Glycerin, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Biotin, Rosa Canina Fruit Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Persea Gratissima (Avocado) Oil*, Adansonia Digitata (Baobab) Fruit Oil*, Charcoal Powder, Phospholipids, Fragrance (Parfum), Phenoxyethanol, Citric Acid, Polyquaternium-7, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Polysorbate 20, Ext Violet 2 (CI 60730), Citronellol, Coumarin, Limonene, Linalool

*certified organic ingredients