Living Proof Color Care Shampoo is a sulfate- and silicone-free shampoo that gently cleanses, nourishes, and protects against color-fading causes (such as UV rays, hard water, and damage).
This formula is designed to care, fortify and protect your hair.
• Color optimized surfactant blend - sulfate-free, limits stripping of the hydrophobic layer of your hair
• Slip modifiers - helps reduce the damaging effects of wet combing
• Healthy Hair Molecule (OFPMA) - helps hair stay cleaner, longer
• Film formers & conditioning ester - enhances and replenishes the protective hydrophobic layer
• UV filter - substantive to your hair, limits wash-off after rinsing to protect against UV rays that damage your hair and fade color
• Chelating agent - binds to hard water minerals, targeting copper and iron which are known to degrade your color