May/June magazine!

Color Care BLONDE PERFECTING PURPLE SHAMPOO

by MOROCCANOIL

  • UPC: 7290113140042
  • SKU: SHAMPPP70US
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Bring out the best in your haircolor with MOROCCANOIL BLONDE PERFECTING PURPLE SHAMPOO, a tone-correcting shampoo specially designed for blonde, lightened (including brunette) and grey hair. Its professional-strength, sulfate-free formula counteracts harsh yellow and orange tones that result in unwanted brassiness.
Massage through wet hair and scalp.
Leave on for 3–5 minutes.
Rinse well.
Follow with your favorite MOROCCANOIL Conditioner.
KEY INGREDIENTS:
ArganID™ Technology: positively charged micro-capsules are attracted to the negatively charged hair fiber, infusing the antioxidant powers of argan oil into the cortex of the hair while simultaneously helping to repair and seal the cuticle.
Violet Pigments: impart color and visual effect, enhancing depth, dimension and providing a natural-looking sheen. These rich, iridescent pigments also have a satin luster and superior coverage properties.

AQUA/WATER/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, COCAMIDOPROPYLAMINE OXIDE, PARFUM/FRAGRANCE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ARGANIA SPINOSA (ARGAN) KERNEL OIL, PEG-40 HYDROGENATED CASTOR OIL, ACRYLATES COPOLYMER, PEG-150 DISTEARATE, GLYCOL STEARATE, HYDROXYACETOPHENONE, ALGIN, GLYCERIN, CHITOSAN, TRIDECETH-9, C12-13 PARETH-9, C11-15 PARETH-7, C12-16 PARETH-9, SILICA DIMETHYL SILYLATE, ISOPROPYL ALCOHOL, TRIDECETH-12, CITRIC ACID, COCONUT ACID, COCAMIDOPROPYL DIMETHYLAMINE, CAPRYLYL GLYCOL, CETRIMONIUM CHLORIDE, SODIUM GLYCOLATE, CI 60730 (EXT. VIOLET NO. 2), TRIMETHYLSILOXYAMODIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, PHENOXYETHANOL, CHLORPHENESIN, POTASSIUM SORBATE, SODIUM BENZOATE, ALPHA-ISOMETHYL IONONE, LINALOOL. MOPPS02
How does Blonde Perfecting Purple Shampoo work?

Moroccanoil Blonde Perfecting Purple Shampoo deposits violet pigments to counteract yellow and orange hues, enhance the depth and dimension of your haircolor, and provide a natural-looking sheen that revives highlights.

Who can use Blonde Perfecting Purple Shampoo?

This shampoo is suitable for all hair types and formulated to work on blonde, lightened (including lightened brunettes), and grey hair.

How long do I leave Blonde Perfecting Purple Shampoo in my hair?

This shampoo should be massaged through wet hair and scalp like any other shampoo, then left on for 3–5 minutes. Follow with your favorite Moroccanoil conditioner.

How often should I use Blonde Perfecting Purple Shampoo?

It varies based on your starting shade and the amount of brass reduction you hope you achieve. We recommend starting with every third wash and experimenting to find out what works best for you!

What causes brassiness?

Going blonde can expose yellow tones, just as lightening dark hair can expose orange tones. Even grey hair is prone to yellowness due to environmental factors. In these cases, the exposure of underlying pigments may lead to unwanted brassiness.

What else do I need to know?

This sulfate-free and color-safe formula is not only gentle, it also contains ArganID™ technology to infuse argan oil deep into the hair's cortex, helping to seal the cuticle and impart brilliant shine.

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