New Beauty 2025 Award Winners

We tested thousands of products + treatments, and these are the 395 very BEST!

👉 https://www.newbeauty.com/awards/

The NewBeauty Beauty Awards are celebrating a very special milestone this year: the 15th Anniversary of our beloved awards! Back in 2010, the first edition recognized just 75 winners. This year, we’re honoring 395, a powerful reflection of how the beauty industry has evolved—and the growing impact of innovation and performance in products and treatments.

At Sweis, we are proud to share that several of our distributed brands have been recognized among the 2025 NewBeauty Award Winners. These award-winning products represent the gold standard in professional beauty and client-loved results.

🟣 Sweis Award-Winning Products Include:
– Color Wow – Best Shampoo for Color-Treated Hair
– Saints & Sinners – Best Styling Cream
– Moroccanoil – Best Pre-Wash Scalp Scrub
– Living Proof – Best Hair Gloss
– K18 – Best Dry Shampoo for Oily Hair
– VERB – Best Hydrating Hair Mask
– T3 Aire 360 – Best Blowout Brush

Throughout the year, NewBeauty’s editors test, investigate, and carefully select products that deliver on their claims. Backed by an expert panel of 150 board-certified dermatologists and plastic surgeons, these awards also spotlight in-office treatments and the most trusted beauty innovations. We're thrilled to see our portfolio celebrated and trusted by the industry—here’s to elevating professional beauty every day! 💫

BEST SHAMPOO FOR COLOR TREATED HAIR


Color Wow Color Security Shampoo
★★★★★

The name says it all: Color Wow Color Security Shampoo is a gentle, sulfate-free product that acts like a security guard for your strands, preserving and protecting their color for a healthy, vibrant look.

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“You really do see a difference in your color when you're good about using this shampoo.”
— Liz Ritter, executive editor

🏆 Award Winner – 2025 NewBeauty

BEST DRY SHAMPOO FOR OILY HAIR


K18 Airwash
★★★★★

Non-aerosol K18 AirWash features groundbreaking odorBIND smart-release biotechnology that absorbs oil without residue and eliminates odors for up to three days for a healthier scalp.

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“A game-changer in my routine, this keeps my hair fresh between washes while actually neutralizing odors, not just covering them up.”
— Danielle Dooley, director of editorial partnerships

🏆 Award Winner – 2025 NewBeauty

BEST HYDRATING HAIR MASK


VERB Hydrate Mask
★★★★★

For intensely (and visibly) hydrated strands, slather VERB Hydrate Mask on in place of conditioner. Its innovative softening complex leaves hair feeling as good as it looks.

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“Most hair masks do more harm than good for me, weighing down my chronically greasy, fine strands, but VERB’s Hydrate Mask actually does what it promises without unwanted residue.”
— Isabelle Buneo, editorial assistant

🏆 Award Winner – 2025 NewBeauty

BEST PRE-WASH SCALP SCRUB



Moroccanoil Purifying Pre-Wash Scalp Scrub
★★★★★

Moroccanoil Purifying Pre-Wash Scalp Scrub is the kind of extra credit we love doing. It physically sweeps away oil, buildup and flakes before you shampoo, promoting a smoother scalp and refreshed hair.

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“After piling on dry shampoo or spending days in the ocean, my hair sometimes needs some TLC beyond shampoo. That’s when I tap in this pre-wash scrub to get my scalp squeaky clean.”
— Allie Hogan, senior beauty editor

🏆 Award Winner – 2025 NewBeauty

BEST HAIR GLOSS


Living Proof Perfect hair Day High Shine Gloss
★★★★★

The mirror-like shine Living Proof Perfect Hair Day High Shine Gloss imparts on hair is bound to garner endless compliments. The quick in-shower gloss turns dull hair into salon-level stunning.

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“I love an in-shower gloss because it makes the process so easy and streamlined. Whenever my hair is feeling dull or one dimensional, I use this shine-inducing formula and my strands do a 360.”
— Allie Hogan, senior beauty editor

🏆 Award Winner – 2025 NewBeauty

BEST STYLING CREME


Saints & Sinners Velvet Divine Styling Potion
★★★★★

Suitable for use on wet or dry hair, Saints & Sinners Velvet Divine Styling Potion is a true superstar, simultaneously conditioning, taming frizz, adding shine and sealing split ends for healthy, camera-ready hair.

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“Not only does Saints & Sinners' styling potion help soften and add shine to my strands, I can’t get enough of how good it smells—if I could lather it all over I would.”
— Isabelle Buneo, editorial assistant

🏆 Award Winner – 2025 NewBeauty

BEST BLOWOUT BRUSH


T3 Aire 360
★★★★★

The most covetable kit for a bouncy at-home blowout that lasts, T3 Aire360 comes with a base and four attachments and is housed inside a chic, pink, heat-resistant bag for on-the-go ease.

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“The four attachments are a dryer for rough-drying, the brand's beloved Airebrush attachment to smooth, and two ceramic barrels to curl. This is also a bit of a streamlined approach compared to other similar kits that have double the number of attachments. I also love the storage bag for travel, or even just hanging it on the back of my bathroom door.”
— Britt Fallon, director of beauty

🏆 Award Winner – 2025 NewBeauty