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Essential Tips for selecting the perfect lightener for your salon!


Explore the key factors to consider when selecting the perfect lighteners for your salon.

Hair Type and Texture

Not all hair is created equal, and understanding your clients' hair types and textures is essential when choosing the right bleach. Fine, coarse, curly, or straight hair all have unique characteristics that influence how they react to different bleach formulations. Invest time in assessing your clients' hair before making a selection to ensure optimal results and minimize potential damage.


Lighteners come in various formulations, such as powder and cream. Powder bleach is often preferred for its strength and quick action, making it suitable for clients looking for a dramatic change. On the other hand, cream bleach is known for its gentler approach, making it ideal for sensitive scalps and gradual lightening. Understanding the specific needs of your clientele will help you decide which formulation aligns best with your salon's offerings.

Developer Strength

Developers, typically available in volumes like 10, 20, 30, and 40, play a crucial role in determining the intensity of the bleach. Lower volumes are gentler on the hair but may require more time for desired lightening, while higher volumes act more quickly but carry an increased risk of damage. Tailoring the developer strength to each client's hair type and desired outcome is key to achieving optimal results.

Brand Reputation and Quality

The beauty industry is flooded with various lightener brands, each claiming to be the best. Researching and selecting a reputable brand known for its quality products is a wise choice for any salon. Look for brands with a proven track record, positive reviews, and a commitment to using high-quality ingredients that prioritize hair health.

Health and Safety

Client safety should be a top priority in any salon. Opt for bleaches that are ammonia-free or low in ammonia to minimize harsh chemical exposure. Additionally, consider bleach products that incorporate conditioning agents or built-in treatments to help counteract the drying effects of the process.

Choosing the right lightener for your salon is a decision that directly impacts the satisfaction of your clients and the reputation of your business. By considering factors such as hair type, bleach formulations, developer strength, brand reputation, and health and safety, you can make informed choices that contribute to stunning hair transformations while maintaining the health and integrity of your clients' hair.

Here are the best lightener options for you to explore:

If you prefer, talk to your Sweis account manager or our Customer Service (CALL OR TEXT US at
(877) 633-1717) now to find out more about each Hair Color and Brand options we have to offer to your salon!