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Moroccanoil

What Makes Moroccanoil Treatment Different?

02.03.2023



We’ve got news—Moroccanoil Treatment has recently named the #1 haircare oil in the US.* Whether your reaction to hearing that is “well, duh” (#IYKYK) or “what’s Moroccanoil Treatment?”, we thought it might be worth running through some of the points of difference that have helped our signature product win hearts around the world. Read on for the full scoop.



1. It’s a true multitasker.

Smooth frizz and flyaways? Check. Boost shine? Check. Nourish, detangle, speed up blow-drying time, create a foundation for styling? Check, check, check, and check. Moroccanoil Treatment does it all—and because it works on damp or dry hair, it can function as everything from the perfect prep product to a quick-fix finisher.

2. It works for all hair types.

One of the most common misconceptions about hair oils is that they can leave your hair greasy. Moroccanoil Treatment manages to sidestep this particular pitfall by not only being fast-absorbing, but also coming in a special formulation for fine or light-colored hair. Moroccanoil Treatment Light offers all the same benefits as the iconic original, but is lighter in both texture and color.



3. It helped put argan oil on the map.

Not all oils are created equal—and we feel so strongly about the benefits of argan oil, we include it in every single product we make. Our signature ingredient is particularly rich in vitamins, antioxidants, and essential fatty acids, making it ideal for hydrating and nourishing hair and skin. When Moroccanoil Treatment launched over a decade ago, it also helped launch a worldwide obsession with argan oil that is still going strong.

4. It smells incredible.

With its Mediterranean-inspired blend of spicy amber and sweet floral notes, the Moroccanoil Treatment fragrance is instantly recognizable—and, as fans can attest, pretty much obsession-inducing. Fragrance Originale is still featured in all our hair products and is now even available as a wearable personal fragrance in Hair & Body Fragrance Mist (our most-requested product ever).

*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Hair Care Product Sales, Annual 2021