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What's New

Introducing Olaplex: Revolutionary Bond-Building Hair Care Now at Sweis

02.02.2026

We're thrilled to announce a game-changing addition to the Sweis family of premium professional brands: Olaplex! 🎉

If you're looking for cutting-edge bond-building technology that transforms damaged hair and elevates your salon services, Olaplex is about to become your most powerful tool.

Olaplex: The Science of Stronger Hair

Let's talk about Olaplex—the brand that literally changed the hair industry forever.


What Makes Olaplex Revolutionary?

Olaplex isn't just a treatment; it's a patented bond-building technology that works at the molecular level to repair and protect hair. If you're not already using Olaplex in your salon, you're missing out on one of the most requested and effective hair care systems in the world.


The Bond-Building Difference

Hair damage happens when the disulfide bonds in hair are broken during chemical services, heat styling, and environmental stress. Olaplex's patented ingredient bis-aminopropyl diglycol dimaleate actually finds, reconnects, and rebuilds these broken bonds—making hair stronger, healthier, and more resilient.

This isn't just conditioning or coating the hair. Olaplex works from the inside out, repairing damage at the molecular level and preventing future breakage.


The Complete Olaplex System

Olaplex offers professional salon treatments and retail products across multiple categories:

Professional Treatments - In-salon bond-building systems (No. 0, No. 1, No. 2)

Take-Home Care - Shampoos, conditioners, and maintenance treatments


Intensive Treatments - Weekly masks and repair solutions

Styling & Protection - Heat protectants and styling products

Why Your Salon Needs Olaplex

1. Transform Every Chemical Service

Add Olaplex to color, lightening, perms, and relaxer services to:
  • Minimize damage during processing
  • Achieve healthier, shinier results every time
  • Lift hair lighter without compromise
  • Reduce breakage and improve hair integrity
  • Extend color vibrancy and longevity
Your clients will notice the difference immediately—softer, stronger, more manageable hair even after intensive chemical services.

2. The Ultimate Standalone Treatment

Olaplex treatments are a profitable add-on service that clients actively seek out. It's the treatment they'll request by name and return for regularly.

Offer standalone Olaplex treatments for clients who:
  • Have damaged, over-processed hair
  • Want to maintain healthy hair between color services
  • Are preparing for a major color transformation
  • Need intensive repair after heat damage or environmental stress

3. Retail That Sells Itself

Olaplex has cult-favorite status. Clients know the brand, trust the science, and are eager to continue their bond-building routine at home.  

This means easy retail sales and recurring revenue for your salon.


4. Works on ALL Hair Types

Color-treated, natural, curly, straight, fine, thick—Olaplex works on every hair type and texture. It's truly universal, making it the perfect solution for every client who walks through your door.


Featured Olaplex Must-Haves

Professional Treatments

Take-Home Care

Styling & Treatment


How to Maximize Olaplex in Your Salon

Service Integration

  • Add Olaplex No. 1 & No. 2 to every color, lightening, and chemical service
  • Offer standalone Olaplex treatments as a premium service
  • Create treatment packages (series of 3-6 treatments for maximum results)
  • Recommend at-home maintenance with No. 4, and No. 5

Retail Strategy

  • Display Olaplex prominently at your retail area and color station
  • Create retail bundles (shampoo + conditioner + treatment)
  • Educate clients on the science and benefits of continued use

Revenue Opportunities

  • Increase service prices by adding Olaplex to chemical treatments
  • Build recurring revenue through standalone treatment packages
  • Boost retail sales with high-demand, high-repurchase products
  • Attract new clients seeking Olaplex treatments

The Sweis Difference

As always, when you choose Olaplex through Sweis, you're getting more than just products:

Expert guidance from your dedicated account manager
Competitive pricing and exclusive promotions
Fast, reliable delivery or convenient pickup at any of our nine locations
Professional education and training to maximize results and revenue
Sweis Insider benefits including exclusive discounts and perks
Marketing support to help you promote Olaplex services


Real Results Your Clients Will Love

Olaplex delivers visible, measurable results:
  • 68% more repair and 3x stronger hair
  • Reduced breakage by up to 70%
  • Improved manageability and shine
  • Longer-lasting color and healthier hair after chemical services

These aren't just marketing claims—they're backed by scientific testing and millions of satisfied clients worldwide.


Ready to Transform Your Salon?

Olaplex represents the future of professional hair care—groundbreaking bond-building science that delivers real, visible results. Whether you're looking to enhance your chemical services, offer premium standalone treatments, or boost retail revenue, Olaplex is your answer.

Connect with your Sweis account manager today to learn more about Olaplex, request samples, or place your first order. You can also shop the complete Olaplex collection 24/7 at sweisinc.com or visit any of our nine locations across California, Nevada, and Hawaii.

At Sweis, we're committed to bringing you the brands that help your salon thrive. Olaplex is the latest example of our dedication to quality, innovation, and your success. Welcome to the bond-building revolution! 💙