We're thrilled to announce the newest addition to the Sweis family of premium professional brands: O&M (Original & Mineral)! 🎉

If you've been searching for clean, high-performance hair care that aligns with your salon's values and your clients' wellness priorities, O&M is about to become your new go-to line.

What Makes O&M Different?

O&M isn't just another hair care brand—it's a movement toward cleaner, more conscious beauty. Born in Australia and trusted by professionals worldwide, O&M has built its reputation on a simple but powerful promise: delivering salon-quality results without compromise.

Clean Beauty That Actually Works

Let's be honest—many "clean" hair care products fall short on performance. Not O&M. This brand proves you don't have to choose between conscious ingredients and professional results. Every product is:

Free from sulfates, parabens, and harsh chemicals
Cruelty-free and vegan-friendly
Packed with natural Australian botanicals
Designed for professional use and retail confidence

Powered by Nature, Perfected by Science

O&M harnesses the power of Australian native ingredients like Banksia flower, Lilly Pilly, and Tasmanian Pepperberry. These botanicals aren't just trendy additions—they're scientifically proven to nourish, protect, and transform hair from the inside out.

The Complete O&M Collection

O&M offers a comprehensive range of professional products across multiple categories:

Hair Care - Shampoos, conditioners, and treatments for every hair type and concern

Styling - Finishing products, serums, and styling essentials

Color - O&M CØR.color and O&M Pro professional color systems

Treatment - Deep conditioning masks and repair solutions

O&M Pro: Professional Color Redefined

Here's where O&M truly sets itself apart—O&M Pro is revolutionizing professional hair color with the same clean, conscious approach.

Why Colorists Love O&M Pro

Ammonia-Free Formula O&M Pro delivers vibrant, long-lasting color without the harsh ammonia smell or scalp irritation. Your clients can breathe easy (literally), and you can work in a more pleasant salon environment.
Superior Gray Coverage Don't let "clean" fool you—O&M Pro provides exceptional gray coverage with rich, dimensional results that rival traditional color lines.
Nourishing While Coloring Infused with certified organic ingredients and natural botanicals, O&M Pro actually conditions hair during the color process. The result? Healthier hair with incredible shine and vibrancy.
Extensive Shade Range From natural tones to fashion-forward hues, O&M Pro offers a versatile palette that lets you create any look your clients desire.
Consistent, Predictable Results Professional colorists need reliability. O&M Pro delivers consistent color results every single time, with excellent color retention and fade resistance.

The O&M Pro Difference

Low odor for a more comfortable salon experience
Gentle on scalp while delivering professional results
Compatible with all hair types, including color-treated and chemically processed hair
Easy to mix and apply with smooth, creamy consistency
Eco-conscious packaging that aligns with sustainable salon practices

Why Your Salon Needs O&M

1. Meet Growing Client Demand

Today's clients are more ingredient-conscious than ever. They're reading labels, asking questions, and seeking products that align with their wellness values. O&M gives you the perfect answer to "What's in this?"—for both their hair care AND their color services.

2. Versatile Product Range

From their cult-favorite Frizzy Logic Shine Serum to the Seven Day Miracle Moisture Masque and now O&M Pro color, O&M offers complete solutions for every hair type and concern:

Hydration and repair
Color protection
Volume and texture
Styling and finishing
Professional color services

3. Beautiful Retail Opportunity

O&M's sleek, minimalist packaging looks stunning on your retail shelves. The brand's strong reputation and loyal following make it an easy sell—clients often come looking for O&M by name.

4. Professional Education & Support

When you partner with Sweis for O&M, you're not just getting products—you're getting education, support, and a team that's invested in your success. We'll help you and your team master the line, perfect your color formulations, and maximize your retail potential.

Featured O&M Must-Haves

Original Detox Shampoo A gentle, sulfate-free cleanser that removes buildup without stripping hair. Perfect for all hair types and color-safe.
Hydrate & Conquer Conditioner Intense moisture for dry, damaged, or color-treated hair. Leaves hair soft, manageable, and brilliantly shiny.
Frizzy Logic Shine Serum The cult product that started it all. Lightweight, non-greasy shine and frizz control that works on every hair type.
Know Knott Conditioning Detangler A leave-in treatment that detangles, conditions, and protects. Essential for clients with fine or tangled hair.

The Sweis Difference

As always, when you choose O&M through Sweis, you're getting more than just products:

✅ Expert guidance from your dedicated account manager
✅ Competitive pricing and exclusive promotions
✅ Fast, reliable delivery or convenient pickup at any of our nine locations
✅ Color education and training to help you master O&M Pro
✅ Sweis Insider benefits including exclusive discounts and perks

Ready to Go Clean Without Compromise?

O&M represents the future of professional hair care and color—clean, conscious, and incredibly effective. Whether you're looking to expand your retail offerings, upgrade your color services, meet client demand for cleaner products, or simply discover your new favorite styling line, O&M delivers on every level.

Connect with your Sweis account manager today to learn more about O&M and O&M Pro, request samples, or place your first order. You can also shop the full O&M collection 24/7 at sweisinc.com or visit any of our nine locations across California, Nevada, and Hawaii.